Blog Archives
Is the traditional “pay-in” approach relevant to the digital age?
It’s how it has always been done, so I am told! Instructors collect payments at the time of the driving lesson and pay the driving school a share of the proceeds, often called a commission. There are some variations of…
Posted in Blog, Business processes, ecommerce, Online bookings, Software, Technology
The Conversation Prism v4.0 by Brian Solis and JESS3 2013
The Conversation Prism v4.0 by Brian Solis and JESS3 2013. I spend a great deal of my spare time exploring apps and new web based resources, and to be frank, whats available is pretty overwhelming. Therefore, the conversion prism v4.0…
Posted in Business processes, Content Marketing, Customer service, Infographic, Marketing, social media, Technology
Driving school business productivity series – minimising orphan time could make you $15,600 pa!
If you have gaps in your daily schedule which is insufficient to fit a standard appointment but more than your required travel time you have lost income represented by the unused productive time. This phenomenon is most prevalent in multiple-channel…
Posted in Blog, Business processes, Customer service, ecommerce, Online bookings, Software
People will never want to book multiple lessons and pay up front!
The title of this article was an actual statement made to me by a driving school industry leader. Whilst I didn’t have his many years of experience of operating a driving school or the extensive experience as a driving instructor,…
Posted in Business processes, Customer service, Deals and Coupons, ecommerce, Online bookings, Software, Technology
Credit card Surcharges – do your customers care?
I found this article from the Canberra Times http://www.canberratimes.com.au/business/-2g9nl.html relevant to a discussion I regularly have with small business owners. Should you charge your customers for paying by credit card or not? My own view is that offering alternative payment…
Top Tools for Finding and Keeping Customers
A recent Constant Contact survey of small business owners cited the following as their top 5 tools for attracting new business: Daily deals: 53% Internet ads: 51% Web listing sites: 38% Social media ads: 37% Online coupons: 29% Deals/coupons are…
