If you are like most driving schools then it is unlikely that you are distributing email campaigns to customers. In order to reap the benefits of email marketing you need to collect email addresses from your customers and prospects. Using a business platform such as drivingschoolmanager.com.au makes this easy.
So now you have your customer database ready. Time to design your email. A good infographic on email design is found here.
Distribute the email using drivingschoolmanager.com.au or a Specialised email marketing system and use your google analytics tracking code to ensure you can measure the impact of the campaign on your website.