Email design tips

If you are like most driving schools then it is unlikely that you are distributing email campaigns to customers. In order to reap the benefits of email marketing you need to collect email addresses from your customers and prospects. Using a business platform such as makes this easy.

So now you have your customer database ready. Time to design your email. A good infographic on email design is found here.

Distribute the email using or a Specialised email marketing system and use your google analytics tracking code to ensure you can measure the impact of the campaign on your website.

Tony Commisso FCA, BA (Accounting) Tony is a an experienced business adviser and chartered accountant and former a partner with Deloitte. He has operated a successful driving school in Canberra, Australia and through application of his professional skills and passion for excellence has developed a range of specialist skills in the successful operation and growth of driving school businesses. He has co-founded Elpo Technology Pty Ltd a developer of a comprehensive online business solution for driving schools which includes a customer ecommerce interface and leverages modern cloud technology for managing a mobile workforce of driving instructors.

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