Top Tools for Finding and Keeping Customers


A recent Constant Contact survey of small business owners cited the following as their top 5 tools for attracting new business:

  1. Daily deals: 53%
  2. Internet ads: 51%
  3. Web listing sites: 38%
  4. Social media ads: 37%
  5. Online coupons: 29%

Deals/coupons are great sales tools to attract new customers. www.drivingschoolmanager.com.au hosted business solution for driving schools includes a customer acquisition module, smartDEALS which allows the business to create and offer package deals and offers to customers through all channels including online, booking office and in car via the instructor.

Package deals is one of the most popular sales offers used in driving schools to attract customers.

The unique feature of www.drivingschoolmanager.com.au is the integrated accounting for customers and service providers which extends to the smartDEALS module. The module also manages expiry dates, cancellation forfeiture policies, receipting, voucher dispatch and an integrated payment gateway.

Read the full article for a detailed summary of the survey results http://www.marketingprofs.com/charts/2013/10288/small-business-marketing-top-tools-for-finding-and-keeping-customers

Tony Commisso FCA, BA (Accounting) Tony is a an experienced business adviser and chartered accountant and former a partner with Deloitte. He has operated a successful driving school in Canberra, Australia and through application of his professional skills and passion for excellence has developed a range of specialist skills in the successful operation and growth of driving school businesses. He has co-founded Elpo Technology Pty Ltd a developer of a comprehensive online business solution for driving schools which includes a customer ecommerce interface and leverages modern cloud technology for managing a mobile workforce of driving instructors.

Posted in Business processes, Customer service, Deals and Coupons, Online bookings, Software

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Article Directory
Categories
%d bloggers like this: