The Marketer’s Guide to Developing a Strong Brand Identity


Small and micro businesses often ignore the relevance of a brand. And of course there is no brand specialist working tirelessly to align the organization to brand values.

Creating and communicating a brand in any sized business is fundamental, even if the brand is the owner! This guide is very helpful for establishing a process for your branding efforts.
http://blog.hubspot.com/blog/tabid/6307/bid/34238/The-Marketer-s-Guide-to-Developing-a-Strong-Brand-Identity.aspx

Tony Commisso FCA, BA (Accounting) Tony is a an experienced business adviser and chartered accountant and former a partner with Deloitte. He has operated a successful driving school in Canberra, Australia and through application of his professional skills and passion for excellence has developed a range of specialist skills in the successful operation and growth of driving school businesses. He has co-founded Elpo Technology Pty Ltd a developer of a comprehensive online business solution for driving schools which includes a customer ecommerce interface and leverages modern cloud technology for managing a mobile workforce of driving instructors.

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