Our business depend on referrals. Whether we like it or not our customers are talking about the customer experience, celebrating their success in the driving test, your vehicle and so on.
An unhappy customer will be vocal and tell far more people about their negative experience. Both happy and unhappy customers have the potential to impact your business.
The following blog link is a worthwhile article on using content effectively and specifically to encourage referrals. Simple notions like you get your advocates attention again and they are reminded how awesome you are.