How to Build a Referral Engine That Works

Our business depend on referrals. Whether we like it or not our customers are talking about the customer experience, celebrating their success in the driving test, your vehicle and so on. 

An unhappy customer will be vocal and tell far more people about their negative experience. Both happy and unhappy customers have the potential to impact your business.

The following blog link is a worthwhile article on using content effectively and specifically to encourage referrals. Simple notions like you get your advocates attention again and they are reminded how awesome you are.

Tony Commisso FCA, BA (Accounting) Tony is a an experienced business adviser and chartered accountant and former a partner with Deloitte. He has operated a successful driving school in Canberra, Australia and through application of his professional skills and passion for excellence has developed a range of specialist skills in the successful operation and growth of driving school businesses. He has co-founded Elpo Technology Pty Ltd a developer of a comprehensive online business solution for driving schools which includes a customer ecommerce interface and leverages modern cloud technology for managing a mobile workforce of driving instructors.

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