Achieving sales in tough economic times Tip no. 1


As the economic situation tightens providing customers with credit can be a reasonable sales strategy to stimulate slow sales. However if the strategy is poorly executed it will invariably result  in higher bad debts. Things to get right include; prompt invoicing, convenient payment options including online payment processing and follow up processes. This article has some useful tips http://under30ceo.com/rewrite-your-invoices-to-get-paid-faster/ . The leading Australian developed hosted business platform for driving schools, Driving School Manager, available from Elpo Technology Pty Ltd Technology Pty Ltd www.drivingschoolmanager.com.au provides customers with a range of convenient payment options including online payments, Bpay, payments directly to instructors, eft, cheque and cash. With the growth in online sales with the innovative customer access some driving schools achieving over 35% of bookings this way, customers pay up front or need to commit to an installment plan. Tis reduces both the administration of credit follow up and the incident of unpaid no-shows and cancellations.

The use of an installment sales for larger purchases, such as a package of driving lessons, can also work well during tough economic times. A good example of such an approach is found at http://www.nationaldrivingacademy.com.au/Services/PaybyInstalments.aspx . The key is the integrated direct payment option and a strong administrative process p.

Is your driving school maximizing its sales and providing customers with desired payment options?

Tony Commisso FCA, BA (Accounting) Tony is a an experienced business adviser and chartered accountant and former a partner with Deloitte. He has operated a successful driving school in Canberra, Australia and through application of his professional skills and passion for excellence has developed a range of specialist skills in the successful operation and growth of driving school businesses. He has co-founded Elpo Technology Pty Ltd a developer of a comprehensive online business solution for driving schools which includes a customer ecommerce interface and leverages modern cloud technology for managing a mobile workforce of driving instructors.

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