5 Content Marketing Tips When Targeting Generation Y


Every driving school needs to understand it’s primary target market, the Gen Y’s.

This article highlights the importance of TXT over email and phone. Is your driving school using TXT as the primary communication method? Does your booking system provide TXT, email and online options to cover the different Gen groups (parents prefer email/phone)? Www.drivingschoolmanager.com.au provides all communication options within each process.

http://www.contentmarketinginstitute.com/2012/09/5-content-marketing-tips-for…

Tony Commisso FCA, BA (Accounting) Tony is a an experienced business adviser and chartered accountant and former a partner with Deloitte. He has operated a successful driving school in Canberra, Australia and through application of his professional skills and passion for excellence has developed a range of specialist skills in the successful operation and growth of driving school businesses. He has co-founded Elpo Technology Pty Ltd a developer of a comprehensive online business solution for driving schools which includes a customer ecommerce interface and leverages modern cloud technology for managing a mobile workforce of driving instructors.

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