Ever wondered what the difference is between the social media sites?


There seems to be so many social sites that it can be very confusing to know which of them are relevant. Being active on your social accounts is also time consuming and therefore it is best to spend your time only on the most relevant sites.

The above graphic is really useful as it explains the context of 7 popular social media sites. As a minimum every driving school should have a Facebook page and a YouTube channel. Content in both cases should be useful to your target market and not merely an online brochure. Adding a book now button and sign up button to your face book page is a great way to create customer engagement.


Tony Commisso FCA, BA (Accounting) Tony is a an experienced business adviser and chartered accountant and former a partner with Deloitte. He has operated a successful driving school in Canberra, Australia and through application of his professional skills and passion for excellence has developed a range of specialist skills in the successful operation and growth of driving school businesses. He has co-founded Elpo Technology Pty Ltd a developer of a comprehensive online business solution for driving schools which includes a customer ecommerce interface and leverages modern cloud technology for managing a mobile workforce of driving instructors.

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