A study shows that 90% of 13 to 17 year olds have used social media! Think about it 9 out of 10 driving school customers have at some time used some for of social media be it Facebook, twitter beebo etc. 51% visit a social networked site each day, and 68% text daily.Can you ignore the need for an effective online strategy any longer?
Source: “Social Media, Social Life: How Teens View Their Digital Lives,” Common Sense Media. The Washington Post.